Associate Professor of Integrated Resort and Tourism Management
Faculty of Business Administration
University of Macau
E22 Room 3037 Avenida da Universidade
Taipa, Macau, China

Lawrence Hoc Nang Fong received his Ph.D. in Hotel and Tourism Management from the Hong Kong Polytechnic University. He is an Associate Professor of Integrated Resort and Tourism Management in the Faculty of Business Administration at the University of Macau. From 2019 to 2021, he served as the faculty’s assistant dean in international and external relations. While he identifies himself as a tourism and hospitality scholar, his dream of doing something impactful motivates him to let his students shine and to do research that contributes to the industry and society. Lawrence’s research interests are sensory marketing, social media marketing, cognitive impairment, and gambling behavior. His publications appear in leading tourism, hospitality, and gambling journals. He is serving on the editorial board of multiple renowned journals. In addition to academic works, Lawrence has rich experience in doing consultancy projects commissioned by the Macau S.A.R. Government and shopping center. From 2017 to 2023, he served as a member of the Economic Development Council (Macau S. A. R. Government). His latest profile can be found here: https://fba.um.edu.mo/faculty/lawrencefong/.