Daniel Leung, Ph.D., CHE
Associate Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
17 Science Museum Road
TST East, Kowloon, Hong Kong

Dr. Daniel Leung is an Associate Professor at the School of Hotel and Tourism Management of the Hong Kong Polytechnic University. He received his Ph.D. degree from MODUL University Vienna and M.Phil. degree from the Hong Kong Polytechnic University.

Daniel’s research interests are in the areas of electronic marketing, social media marketing as well as hotel and tourism website evaluation. He has authored/co-authored a number of eTourism-related articles in top-tier academic journals, including Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, and Journal of Travel & Tourism Marketing. He has also been actively participating in many consultancy studies. Being an executive committee member of the Hong Kong Hotels Association’s SMART Hotel Development Sub-Committee, Daniel is currently collaborating with professionals from different bodies to formulate smart hotel development (and improvement) strategies.