Assistant Professor

Integrated Resort and Tourism Management

Faculty of Business Administration

University of Macau

Macau S.A.R., China

Dr. Soey Lei received her Ph.D. in Hotel and Tourism Management from The Hong Kong Polytechnic University, her M.Sc. in International Integrated Resort Management from University of Macau and her bachelor’s degree in Marketing and International Business from University of Northern British Columbia in Canada. Prior to joining academia, she worked in sales and marketing for leading hotel and resort brands.

She has published in journals such as Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Journal of Hospitality and Tourism Research. Her current research focuses on the impact of technology innovation on consumer behavior in the tourism and hospitality industry, with a particular focus on mobile applications and digital marketing.