Steve Hood from the STR SHARE Center will present an update on the global hotel industry. We will review the impact of the coronavirus on countries and markets around the world and drill down into specific areas like China, Italy and the US.
All performance metrics will be from the week that just ended on the prior Saturday. Data related to recovery scenarios will be provided including current China performance, past economic cycles and prior events like SARS. Additional data will be reviewed on hotel closings, forward bookings, event cancellations and travel intention. We will look at industry takeaways and lessons to be learned from similar events, such as group versus transient comparisons and luxury resort differences.
There will be time for brainstorming related to research opportunities. The brainstorming session will be led by Dr Qu Xiao, School of Hotel and Tourism Management, The Hong Kong Polytechnic University and also APacCHRIE Past President. Instructions will be provided for professors who would like to obtain personalized data for research or if people would like to receive regular updates. Samples of the type of data that is available can be found on https://str.com/data-insights-blog/coronavirus-hotel-industry-data-news. The webinar will be recorded.
STR SHARE Center and APacCHRIE are inviting you to a scheduled Zoom meeting:
Topic: COVID-19 Impact on the Global Hotel Industry
Date: 24 April 2020
Time: 10:00-11:00 AM (Singapore time)